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Why Ranking High In Google Is The Key To Making Money Online

All internet marketers try hard to rank their websites on Google. The main reason why they invest so many resources into improving their rankings is that their SEO efforts offer them an excellent ROI. Here are a few considerations to help you understand why ranking in Google is key to making money online.

High-Quality Leads

First of all, you need to know that organic traffic provides the highest quality leads to your business. If you target the right keywords, you’ll score a higher sales volume than through any other digital marketing activity you may try. 

People who are already in the buying stage of their research seek for a reliable and inexpensive supplier. Once they find someone who appears to be reliable and who offers them a fair price, they will make an instant purchase. 

It’s in your best interest that people that are ready to buy find your website in Google. The higher you rank, the more chances you have that they find your offer before coming across similar ones from your competitors. 

All you need to do to score great sales volumes is to do your keyword research the right way and to develop and implement a solid SEO strategy around those keywords. 

Why You Should Be Focusing On Google For Your SEO

You may ask yourself why Google and not one of the other major search engines? The answer will be obvious once you take a closer look at the market share of the main search engines available today. You’ll see that Google dominates the market with almost 90% market share. 

If you rank in Bing, Yahoo or Duck Duck Go but you don’t rank in Google, you don’t exist for the vast majority of search engine users. 

Additionally, all Android-operated mobile devices come with Google as their default search engine. You can rest assured that the average consumer will never try to change this. These people will use whatever default options come with their smartphone or tablet. This means that they inevitably use Google to search for products and services they need. 

More and more people use mobile devices to buy things online, so you should do your best to be there for them when the time comes and they’re ready to purchase. Even those who prefer to make their orders via phone use Google to find online stores that accept this type of purchase. 

To Sum It All Up

Ranking in Google may be hard work, but it surely pays off in terms of sales. Once you manage to reach the top positions in Google, it will be much easier and less expensive to maintain these rankings for a very long time. This means that you’re going to enjoy the same steady flow of qualified leads with a much lower investment of time and money. 

It’s easy to understand why every online marketer in this world dreams about ranking high in Google for the best keywords in their industry or niche. 

If you want to boost your sales, you’ll need to start working towards ranking high in Google. There’s no better way to make money online than this.

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Avoid These 6 Common SEO Mistakes Made By Webmasters

There was a time when webmasters only needed to publish good content on their website without worrying about SEO. However, these days it’s important for webmasters to care about SEO in order to get targeted traffic from search engines.

SEO is not that difficult but there are some common mistakes made by webmasters that prevent their websites from achieving higher rankings in Google. Here is a list of some of the most common SEO mistakes made by webmasters and what you should do to avoid these mistakes.

1. Lack of Keyword Research

Most webmasters are aware of the importance of keyword research but one thing that is frequently done wrong by site owners is that they try to optimize content for keywords that are too generic and too competitive. If you want to rank for terms with high volumes, you need to have a far bigger SEO budget.

You should also keep in mind that not all the general terms are relevant for your business. Therefore, you should try to find keyword terms that are extremely specific and relevant to your business. Don’t try to compete with all the other websites on the Internet. Try to find specific low competition keywords with the help of paid as well as free tools to get targeted traffic.

2. Stale Content

There are several things you can do to optimize your website but if you are not posting relevant, useful and awesome content on your website regularly, all your SEO efforts will be for nothing.

Therefore, you should regularly publish high-quality content on your website. In case the nature of your website requires static content, think about adding a blog to your website in order to add useful content to your website.

3. Using Prohibited Link Building Techniques

Every site owner is aware of the importance of backlinks when it comes to SEO. However, many site owners make the mistake of thinking that all links are good. Sometimes, they end up using tactics or software solutions that promise huge amount of backlinks at a low price. However, low-quality backlinks usually do more harm than good.

Google also frowns upon using unnatural link building techniques. You should stay away from buying links or becoming a part of link farms as sooner or later, these links will be downgraded by Google and it will negatively affect the rankings of your website. In some cases, your website might get severely penalized or completely removed from the index.

4. Website Doesn’t Work on Mobile

Google has moved to mobile-first indexing. Simply put, the mobile version of your website is now primarily used for crawling and indexing. In case your website is not optimized for mobile, you are unlikely to rank higher and get that sweet traffic from search engines.

Optimizing your website for mobiles is relatively easy if you use some of the most popular CMS for your website. If you use a customized CMS solution, get in touch with a developer to make sure that your website is responsive and looks as good on mobile devices as it looks on desktop.

5. Slow Loading Website

Site speed matters and it matters a lot. Website loading speed is now a ranking factor and you can boost your rankings by improving the website loading speed. It is recommended to use the Google Page Speed Insights tool to check the loading speed of your website.

In order to improve the website loading speed, you should optimize the images by making use of image optimization software. You should also enable browser caching as well as gzip compression. Browser caching will load your site faster for returning visitors and compressing static files will help in faster loading by decreasing the file size.

6. Poor User Experience

User experience is an indirect ranking factor. If a visitor comes to your website but immediately clicks the back button to go back to search results, it gives a signal to Google that your website is not relevant for that particular query. Therefore, you need to enhance the user experience by making your website easy to navigate and providing relevant information as quickly as possible.

Make sure that your website is easily navigable and has some call to action to keep the visitor engaged. Don’t try to put too many calls to action as it will distract the visitors and they might choose to go back to the search engine result pages.

Conclusion

Overall, optimizing your website for users and search engines is a necessity in today’s competitive environment. Therefore, you should pay attention to the above-mentioned tips to optimize your website and to gain higher rankings in the search engine result pages for more traffic and higher revenue.