Important SEO Metrics for Your Campaign

SEO is a broad and complicated digital marketing niche. Several factors determine the success of any SEO campaign, and managers are constantly required to measure and track these factors for proper planning and execution.

For many, it might be hard to keep track of all these factors, but in this piece, we will list some of the important ones that define your campaign. Read on;

Organic Traffic

This is perhaps the most critical metric on SEO. Organic traffic refers to all the visitors that come on your site or blog through the search engine results.

When you hire an SEO expert, one of their key objectives is to get people on your website, and from here, you implement measures that will prompt them to convert. It is good to check how many people visit your site regularly. If you have various landing pages, you can check the amount of organic traffic or the number of people visiting on these pages.

You can always break down your organic traffic into subsets such as the location most of it is coming from and which landing pages are receiving more people.

Bounce Rates

This is a metric that indicates the number of single-page sessions. In simple terms, it refers to the people who visited your site and left it without doing anything.

Bounce rates are critical since they can help you gauge the popularity and effectiveness of your pages. While a high bounce rate is not entirely a bad thing, it could be in some instances. It all goes down to the purpose of the page and what you expect one to do when they land on it.

A high bounce rate on a check out page is a bad thing compared to a similar frequency on a contact information page. A high rate on a blog is not bad since people can come, read, get the information they want and then leave, which is natural.

Pages per Session

This metric shows the number of pages a user visited for every single session. By average, a session can be set to 30 minutes though this can be adjusted. This helps to gauge the overall engagement of the visitors.

In some instances, a high ratio can allude to the fact that the user did not get what they were looking for. However, it is essential to go deep into this metric and study some of the paths people took when visiting the site.


Click through rate is a ratio of the clicks in relation to the impressions in the SERPs. In simple terms, it divides the number of people who view your site on the results page versus those who click your site. It is easy to forgo this metric as more people are focused on rankings.

The CTR is mostly dependent on your ranking on the result pages, but you can still play around with the URL and title tag to improve the CTR.

Domain and Page Authority

These are branded metrics and not definite in that they are used to gauge your site’s authority. They are measured in relation to the competition and helps you see how your page is likely to fare on against similar ones in that niche.

The metric is real-time, and having a bad score is not necessarily a bad thing since a massive gain by one of your competitors will automatically reduce your score.

SERP Dominance

If you are new to SEO, the first thing you would naturally want is seeing your pages rank first on the search engines. A page ranking first can bring you 20 visitors, and another in the fifth position brings 200 visitors.

Here, the second page is the most valuable one, a reason why you should never focus on individual rankings but overall SERP dominance.

Page Speed

This is a legacy metric that has been mentioned in the SEO field for a long time. Well, search result relevance has become more valuable and Google will still rank a page higher over relevance compared to speed.

However, note that page speed influences the user experience as a user is more likely to leave a page prematurely if the page takes a lot of time to load.

Some key SEO metrics have been discussed, and the secret to getting a campaign right is by constantly evaluating how the current measures are doing before knowing where to change and where to step up the efforts.

The Best 4 Ways To Optimize For Local SEO

Does your small business have a physical location? If so, what are you doing to find your target consumers? Well, local SEO is precisely what you need. Why? Because people are driving and walking around with their smartphones, and they are very ‘local’ with their online searches. So the question is, will they find your business on their local searches?

Search engine optimization as a whole is undoubtedly an excellent way to reach your target online and ultimately generate quality leads.

A word of warning: you can hire SEO firms and optimize all you like, but if your target market isn’t talking about, or searching for your business, or your local SEO is lacking, no amount of digital marketing and SEO can help you rank high or sell more. So, figure out how to reach your target audience based on location.

What’s The Best Way To Optimize For Local SEO?

To reiterate, local SEO is a MUST for all businesses, and if you’re wondering how to tap into local SEO, don’t worry, there are a plethora of strategies that marketers and companies can leverage to optimize for local SEO. Of course, a majority of these strategies should be a part of your broader SEO campaign.

Here’s a breakdown of the best strategies to help you optimize for local search engine optimization.

1. Start Utilizing Google My Business

Google My Business is an excellent way of managing your business’ appearance in local searches. Have you claimed your Google My Business page? Well, if you haven’t yet, it’s high time you stopped sitting on the fence and claim your listing on Google My Business. After you’re done claiming your listing, the next step is to make sure that it is not only fully completed but also optimized.

Here’s how to optimize your GMB listing:

  • Make sure you complete all the information regarding your business that Google asks for
  • Write a perfect description of your business
  • Pick the most relevant category and subcategory
  • Upload high-quality photos for GMB posts
  • Claim your GMB short name
  • Make use of the booking button feature if your business relies on clients making appointments
  • Get started with Messaging from GMB
  • Utilize the Google My Business Questions & Answer feature
  • Have reviews, monitor and make sure you respond to them

2. Use Local Keywords

Since you’re working on optimizing for local SEO, then you need to focus on local keywords. Typically, searches that are not local don’t have a location. But when it comes to local searches, users specifically ask search engines to find them something in a specific area, and all other search results are filtered since they are flagged as irrelevant.

What’s left?

Search results with local keywords. Here’s an example of a local search-friendly keyword: pizza near me. When using local keywords, make sure you use words and phrases that customers use when looking for your type of business. Use keywords that relate to the neighborhood, city, and region. You can even try using local jargon to localize your keywords without having to mention the location explicitly.

3. Build Local Links And List Your Business On Local Directories

So you have credible and authoritative sites linking back to your site. Good, and the better for your overall SEO strategy, but are any of these links local? When optimizing for local SEO, you must generate links from local businesses and sites. Of course, they must be authoritative. This might include local media.

The other thing to optimize for local searches is to list your business on local relevant directories. When you’re in local directories, not only are you boosting your SEO efforts, but you’re also making sure that when users search for local businesses, yours will be on the list!

#Tip – when listing on local directories, mirror the exact representation and formatting of your business from GMB. Make sure that every single listing is a perfect copy of what’s on Google My Business and your website.

A well-built local backlink portfolio combined with adding your business on local directories signals to search engines that your business is worth ranking high on search engine results pages.

4. Utilize The Power Of Reviews

With a staggering 76% of consumers today saying they trust reviews as much as they believe personal recommendation, it goes to show just how one can’t afford to underestimate the power of reviews. But that’s not all, search engines, especially Google, love reviews. So, start leveraging the benefits of reviews to come out on top. Reviews are like votes of validation, and customers will use them to find local stores or businesses.

While there are other strategies you can implement to supplement your local SEO strategy, if you start with utilizing the four tips mentioned above, you’ll be well on your way to the top of local search results.

How Citations Improve Your Local Business’s SEO

Local SEO is something that all businesses need to look at. This is particularly important if you have a physical location where customers can visit your business and purchase your products or services. One part of local SEO is citations and they will have a major impact on the success of your SEO strategy. If your local SEO strategy is not working as well as it should, you can use citations to improve it.

What Are Citations?

Before you can look at how citations improve your SEO strategy, you need to know what they are. Citations are mentions of your business online. This could be the name, address or phone number of your business on a website.

A citation can appear anywhere on the web from local business directories to social media. Citations help search engines discover local businesses and see how consumers view them. Managing your citations is important if you want to have a good local SEO strategy.

The Types Of Citations

There are different types of citations you can use to boost your SEO strategy. The first citations you should have are those on major local business platforms. This includes business directors such as Google My Business and Yelp. These are popular websites and will be the foundation of your citation strategy.

Once you have the basic citations, you need to look at geographical and industry-specific platforms. This is a type of citation that many local businesses overlook, but is something you need to have. These citations will tell the search engines about your business industry and verify your location. These citations come from platforms such as professional associations and local business directories.

The last type of citation you can look at will be from the wider internet. These are supplementary citations and will not form the basis of your SEO strategy. You can develop these citations yourself or allow them to form organically through public interest. These citations come from anywhere online including blogs and websites that you do not own.

Have A Strategy For Citations

To boost your local SEO strategy, you need to have a robust strategy for citations. Taking a passive approach to this is not a good idea as it could result in low rankings and a poor reputation. When creating your citation strategy, you need to look at how you will generate the citations and how you will manage them.

When it comes to citation creation, you need to initially focus on the foundation citations. These are the citations on the major local platforms. Opening an account with Google My Business is one of the first things you should do as this is linked to the Google search results. You will also be able to get a position on Google maps once you have this account.

The next step in your plan should be to list all the local and industry platforms you can get citations on. While it is tempting to get a citation from every platform, you need to be careful when you start. Focusing on the major platforms first is the best solution. These platforms should have high traffic volumes and be recognized as an authority as the citation from them may hold more sway.

Once you have your company listed, you need to plan how you are going to get wider citations. This should be linked to other marketing strategies such as content marketing and social media marketing.

The next part of the strategy should be how you are going to manage your citations. As some platforms will have reviews, you need to manage what is being said. Citations with poor reviews will negatively impact your search rankings and your online reputation.

You need to determine how you will discover and manage reviews. You also need to discover and respond to social media citations. This will boost your local SEO because you are active and your overall online reputation will improve.

Citations are a critical part of local SEO as it is the local equivalent of backlinks. It is important that you know about the different types of citations and how you can get them. You should then create a strategy for the creation and management of your citations to boost your local SEO strategy.

Why Ranking High In Google Is The Key To Making Money Online

All internet marketers try hard to rank their websites on Google. The main reason why they invest so many resources into improving their rankings is that their SEO efforts offer them an excellent ROI. Here are a few considerations to help you understand why ranking in Google is key to making money online.

High-Quality Leads

First of all, you need to know that organic traffic provides the highest quality leads to your business. If you target the right keywords, you’ll score a higher sales volume than through any other digital marketing activity you may try. 

People who are already in the buying stage of their research seek for a reliable and inexpensive supplier. Once they find someone who appears to be reliable and who offers them a fair price, they will make an instant purchase. 

It’s in your best interest that people that are ready to buy find your website in Google. The higher you rank, the more chances you have that they find your offer before coming across similar ones from your competitors. 

All you need to do to score great sales volumes is to do your keyword research the right way and to develop and implement a solid SEO strategy around those keywords. 

Why You Should Be Focusing On Google For Your SEO

You may ask yourself why Google and not one of the other major search engines? The answer will be obvious once you take a closer look at the market share of the main search engines available today. You’ll see that Google dominates the market with almost 90% market share. 

If you rank in Bing, Yahoo or Duck Duck Go but you don’t rank in Google, you don’t exist for the vast majority of search engine users. 

Additionally, all Android-operated mobile devices come with Google as their default search engine. You can rest assured that the average consumer will never try to change this. These people will use whatever default options come with their smartphone or tablet. This means that they inevitably use Google to search for products and services they need. 

More and more people use mobile devices to buy things online, so you should do your best to be there for them when the time comes and they’re ready to purchase. Even those who prefer to make their orders via phone use Google to find online stores that accept this type of purchase. 

To Sum It All Up

Ranking in Google may be hard work, but it surely pays off in terms of sales. Once you manage to reach the top positions in Google, it will be much easier and less expensive to maintain these rankings for a very long time. This means that you’re going to enjoy the same steady flow of qualified leads with a much lower investment of time and money. 

It’s easy to understand why every online marketer in this world dreams about ranking high in Google for the best keywords in their industry or niche. 

If you want to boost your sales, you’ll need to start working towards ranking high in Google. There’s no better way to make money online than this.

Avoid These 6 Common SEO Mistakes Made By Webmasters

There was a time when webmasters only needed to publish good content on their website without worrying about SEO. However, these days it’s important for webmasters to care about SEO in order to get targeted traffic from search engines.

SEO is not that difficult but there are some common mistakes made by webmasters that prevent their websites from achieving higher rankings in Google. Here is a list of some of the most common SEO mistakes made by webmasters and what you should do to avoid these mistakes.

1. Lack of Keyword Research

Most webmasters are aware of the importance of keyword research but one thing that is frequently done wrong by site owners is that they try to optimize content for keywords that are too generic and too competitive. If you want to rank for terms with high volumes, you need to have a far bigger SEO budget.

You should also keep in mind that not all the general terms are relevant for your business. Therefore, you should try to find keyword terms that are extremely specific and relevant to your business. Don’t try to compete with all the other websites on the Internet. Try to find specific low competition keywords with the help of paid as well as free tools to get targeted traffic.

2. Stale Content

There are several things you can do to optimize your website but if you are not posting relevant, useful and awesome content on your website regularly, all your SEO efforts will be for nothing.

Therefore, you should regularly publish high-quality content on your website. In case the nature of your website requires static content, think about adding a blog to your website in order to add useful content to your website.

3. Using Prohibited Link Building Techniques

Every site owner is aware of the importance of backlinks when it comes to SEO. However, many site owners make the mistake of thinking that all links are good. Sometimes, they end up using tactics or software solutions that promise huge amount of backlinks at a low price. However, low-quality backlinks usually do more harm than good.

Google also frowns upon using unnatural link building techniques. You should stay away from buying links or becoming a part of link farms as sooner or later, these links will be downgraded by Google and it will negatively affect the rankings of your website. In some cases, your website might get severely penalized or completely removed from the index.

4. Website Doesn’t Work on Mobile

Google has moved to mobile-first indexing. Simply put, the mobile version of your website is now primarily used for crawling and indexing. In case your website is not optimized for mobile, you are unlikely to rank higher and get that sweet traffic from search engines.

Optimizing your website for mobiles is relatively easy if you use some of the most popular CMS for your website. If you use a customized CMS solution, get in touch with a developer to make sure that your website is responsive and looks as good on mobile devices as it looks on desktop.

5. Slow Loading Website

Site speed matters and it matters a lot. Website loading speed is now a ranking factor and you can boost your rankings by improving the website loading speed. It is recommended to use the Google Page Speed Insights tool to check the loading speed of your website.

In order to improve the website loading speed, you should optimize the images by making use of image optimization software. You should also enable browser caching as well as gzip compression. Browser caching will load your site faster for returning visitors and compressing static files will help in faster loading by decreasing the file size.

6. Poor User Experience

User experience is an indirect ranking factor. If a visitor comes to your website but immediately clicks the back button to go back to search results, it gives a signal to Google that your website is not relevant for that particular query. Therefore, you need to enhance the user experience by making your website easy to navigate and providing relevant information as quickly as possible.

Make sure that your website is easily navigable and has some call to action to keep the visitor engaged. Don’t try to put too many calls to action as it will distract the visitors and they might choose to go back to the search engine result pages.


Overall, optimizing your website for users and search engines is a necessity in today’s competitive environment. Therefore, you should pay attention to the above-mentioned tips to optimize your website and to gain higher rankings in the search engine result pages for more traffic and higher revenue.