There was a time when webmasters only needed to publish good content on their website without worrying about SEO. However, these days it’s important for webmasters to care about SEO in order to get targeted traffic from search engines.
SEO is not that difficult but there are some common mistakes made by webmasters that prevent their websites from achieving higher rankings in Google. Here is a list of some of the most common SEO mistakes made by webmasters and what you should do to avoid these mistakes.
1. Lack of Keyword Research
Most webmasters are aware of the importance of keyword research but one thing that is frequently done wrong by site owners is that they try to optimize content for keywords that are too generic and too competitive. If you want to rank for terms with high volumes, you need to have a far bigger SEO budget.
You should also keep in mind that not all the general terms are relevant for your business. Therefore, you should try to find keyword terms that are extremely specific and relevant to your business. Don’t try to compete with all the other websites on the Internet. Try to find specific low competition keywords with the help of paid as well as free tools to get targeted traffic.
2. Stale Content
There are several things you can do to optimize your website but if you are not posting relevant, useful and awesome content on your website regularly, all your SEO efforts will be for nothing.
Therefore, you should regularly publish high-quality content on your website. In case the nature of your website requires static content, think about adding a blog to your website in order to add useful content to your website.
3. Using Prohibited Link Building Techniques
Every site owner is aware of the importance of backlinks when it comes to SEO. However, many site owners make the mistake of thinking that all links are good. Sometimes, they end up using tactics or software solutions that promise huge amount of backlinks at a low price. However, low-quality backlinks usually do more harm than good.
Google also frowns upon using unnatural link building techniques. You should stay away from buying links or becoming a part of link farms as sooner or later, these links will be downgraded by Google and it will negatively affect the rankings of your website. In some cases, your website might get severely penalized or completely removed from the index.
4. Website Doesn’t Work on Mobile
Google has moved to mobile-first indexing. Simply put, the mobile version of your website is now primarily used for crawling and indexing. In case your website is not optimized for mobile, you are unlikely to rank higher and get that sweet traffic from search engines.
Optimizing your website for mobiles is relatively easy if you use some of the most popular CMS for your website. If you use a customized CMS solution, get in touch with a developer to make sure that your website is responsive and looks as good on mobile devices as it looks on desktop.
5. Slow Loading Website
Site speed matters and it matters a lot. Website loading speed is now a ranking factor and you can boost your rankings by improving the website loading speed. It is recommended to use the Google Page Speed Insights tool to check the loading speed of your website.
In order to improve the website loading speed, you should optimize the images by making use of image optimization software. You should also enable browser caching as well as gzip compression. Browser caching will load your site faster for returning visitors and compressing static files will help in faster loading by decreasing the file size.
6. Poor User Experience
User experience is an indirect ranking factor. If a visitor comes to your website but immediately clicks the back button to go back to search results, it gives a signal to Google that your website is not relevant for that particular query. Therefore, you need to enhance the user experience by making your website easy to navigate and providing relevant information as quickly as possible.
Make sure that your website is easily navigable and has some call to action to keep the visitor engaged. Don’t try to put too many calls to action as it will distract the visitors and they might choose to go back to the search engine result pages.
Overall, optimizing your website for users and search engines is a necessity in today’s competitive environment. Therefore, you should pay attention to the above-mentioned tips to optimize your website and to gain higher rankings in the search engine result pages for more traffic and higher revenue.