Local SEO is something that all businesses need to look at. This is particularly important if you have a physical location where customers can visit your business and purchase your products or services. One part of local SEO is citations and they will have a major impact on the success of your SEO strategy. If your local SEO strategy is not working as well as it should, you can use citations to improve it.
What Are Citations?
Before you can look at how citations improve your SEO strategy, you need to know what they are. Citations are mentions of your business online. This could be the name, address or phone number of your business on a website.
A citation can appear anywhere on the web from local business directories to social media. Citations help search engines discover local businesses and see how consumers view them. Managing your citations is important if you want to have a good local SEO strategy.
The Types Of Citations
There are different types of citations you can use to boost your SEO strategy. The first citations you should have are those on major local business platforms. This includes business directors such as Google My Business and Yelp. These are popular websites and will be the foundation of your citation strategy.
Once you have the basic citations, you need to look at geographical and industry-specific platforms. This is a type of citation that many local businesses overlook, but is something you need to have. These citations will tell the search engines about your business industry and verify your location. These citations come from platforms such as professional associations and local business directories.
The last type of citation you can look at will be from the wider internet. These are supplementary citations and will not form the basis of your SEO strategy. You can develop these citations yourself or allow them to form organically through public interest. These citations come from anywhere online including blogs and websites that you do not own.
Have A Strategy For Citations
To boost your local SEO strategy, you need to have a robust strategy for citations. Taking a passive approach to this is not a good idea as it could result in low rankings and a poor reputation. When creating your citation strategy, you need to look at how you will generate the citations and how you will manage them.
When it comes to citation creation, you need to initially focus on the foundation citations. These are the citations on the major local platforms. Opening an account with Google My Business is one of the first things you should do as this is linked to the Google search results. You will also be able to get a position on Google maps once you have this account.
The next step in your plan should be to list all the local and industry platforms you can get citations on. While it is tempting to get a citation from every platform, you need to be careful when you start. Focusing on the major platforms first is the best solution. These platforms should have high traffic volumes and be recognized as an authority as the citation from them may hold more sway.
Once you have your company listed, you need to plan how you are going to get wider citations. This should be linked to other marketing strategies such as content marketing and social media marketing.
The next part of the strategy should be how you are going to manage your citations. As some platforms will have reviews, you need to manage what is being said. Citations with poor reviews will negatively impact your search rankings and your online reputation.
You need to determine how you will discover and manage reviews. You also need to discover and respond to social media citations. This will boost your local SEO because you are active and your overall online reputation will improve.
Citations are a critical part of local SEO as it is the local equivalent of backlinks. It is important that you know about the different types of citations and how you can get them. You should then create a strategy for the creation and management of your citations to boost your local SEO strategy.